How come my own stats don't match up with TrafficSwarm stats?

There are many variations of this question, but they all boil down to a user not quite understanding how the TrafficSwarm system works. Most likely you are confusing "links displayed" with actual visitors to your website.

Here's a simple example. When your link is displayed 100 times, you will receive anywhere from 0 to 100 actual visitors to your site. For the most part it depends on the quality of your title and description, which determines the percentage of users who click your link to visit your site.

If you feel your link is not being clicked often enough based on the number of times it is being displayed, we suggest testing various titles and descriptions to find one that works better. Keep in mind, users are presented with up to nine links, and some people just won't be interested in what you're promoting.